Engagement · A-S3
Before a season opens, teams need to know the rhythm — how often we meet, what gets written, who reads the mail. Five engagement shapes name that rhythm in words, without amounts attached on this site.
Rehearsal is the wrong word if you expect a performance. Here it means the shape of work before the season opens — cadence, deliverables, and who sits at the table.
One sitting · half day · table only
A first reading is for teams who need clarity before committing to a season. You bring the brief, existing materials, and the business question in plain language. We read aloud, mark the gaps, and leave with a written summary of what a full score would contain — no production, no media plan, only architecture on paper.
Two to four weeks · one campaign
The score build turns an approved direction into a full written campaign architecture: hierarchy, channel map, asset list, approval sequence, and draft lines where needed. One lead from your side joins the table twice weekly. Everything is documented so your internal team or agency partners can execute without re-briefing us on every asset.
Quarter · standing table
A campaign season covers one commercial quarter with a standing rhythm: Monday score review, mid-week draft pass, Friday sign-off notes. We maintain the hierarchy as new briefs arrive, write revision marks, and keep a single master document rather than scattered decks. Suitable for brands running multiple launches in the same period.
Six to eight weeks · launch window
Launch run engagements concentrate on a single go-live window. We sequence approvals, write channel-specific copy packs, attend production reviews as note-takers, and mark what must not change after sign-off. The deliverable is a launch run book: dates, owners, assets, and final lines in one place.
Monthly · two hours · pencil only
An advisory seat is for marketing leads who want a second pair of eyes on work produced elsewhere. You send materials ahead; we mark them at the table and return written notes. No retainer theatrics — a fixed monthly sitting, documented recommendations, and no obligation to proceed beyond that month.
Choosing a shape is a conversation, not a checkout. We ask what is already approved internally, who must sign copy, and whether production partners are in place. The answer determines whether you need a first reading, a full score build, or a standing advisory seat.
None of these formats include media buying, SEO rank guarantees, or dashboard reporting. We are architecture and communications craft. Production and media stay with your existing partners unless you ask us to supervise notes at the table.
A first reading suits teams at the edge of a decision — whether to run a season at all, or which message to lead with. A score build suits teams with an approved direction who need the full written architecture. A campaign season suits marketing leads juggling multiple launches in one quarter. A launch run suits a single hard date with many moving parts. An advisory seat suits leads who produce elsewhere but want marked notes from this table.
Each shape names who attends: your brand lead, product owner, legal reviewer if copy is sensitive, and occasionally an external agency producer. We document attendance expectations in the opening letter so meetings stay small and useful.
Written outputs differ by shape. A first reading ends with a summary page and optional follow-up call. A score build ends with hierarchy, architecture, and copy packs. A season ends with weekly revision marks and a master document. A launch run ends with a run book. An advisory seat ends with marked notes returned by email.
Continue to First Bar for intake detail, or The Sill to post a note.
Pick the rhythm that matches the quarter.
Dunlop Street · Little India · neighbourhood view